Mountains of research on the power of video are overwhelmingly positive for brands and marketers. But, where do you start? If you’re a software company, the value of a video stock vignette with a recorded tutorial or walkthrough can be very high. This type of video is relatively inexpensive to make, requires almost no overhead, and punches above its weight for production value. For this project, the client was looking for promoting signups at a seminar they were hosting with a newly targeted customer segment. The video was quick to produce and left the client with something they could potentially even reuse after the meeting.