Developing applications for iOS can be a great way to meet your audience where they already are. Modern businesses looking for ways to improve brand awareness should think about whether or not this would be a good addition to their sales and marketing funnel. If it is, it’s important to start with user stories and audience definitions. Creating an application consists of multiple steps which may include diagramming, wireframing, component skinning, usability testing, and designing the GUI. This project detailed one medical device and related its features and benefits to core categories of substance. The app was released to developers, accompanied by full diagrams and wireframes to help guide them as they built. The project was a success and the client was extremely happy with the overall experience.