Creating quality video isn’t only about the production value of the video, but whether or not it tells an effective story. According to research from ThinkWithGoogle1, people are 1.6x more important to watch content that is relatable vs with high production value. What this tells us is something we’ve already known ourselves, that the quality of the video doesn’t matter if it is unrelatable content. Nobody will watch it. Perhaps that’s why explainer videos are so popular these days, because they put us in the shoes of a customer persona. If you’re looking for a custom explainer video for your business or product, we encourage you to contact us to help you launch a custom, beautifully crafted story.
