Communicating What you Thought Was Already Known
As a company, it’s fairly common for people to miss a lot of information that you assume they already know. In this case, the quality systems in place were some of the best in the business. This graphic was an affirmation of market feedback we received. Respondents critiqued that they wanted to hear more about our quality systems for the products and services they used. It was also found that respondents labeled these claims as having more merit than other marketing claims. It’s hard to argue with solid numbers. The infographic was designed to showcase our “iceberg” of hidden gems.