It is a rewarding experience to brand a nonprofit that works to deliver educational support materials to developing countries in the world. Especially, when the project is being influenced by a young middle-schooler. How? Well, in efforts to teach their child some business skills, the client requested that their son give shared design input. This seemed like a great idea as he shared many traits of the primary audience. The desire of the project was to create a logo that featured child-like lettering, hand-drawn elements, symbols of love/warmth/care/children, and of course… pencils. There was also a push to create a logo that also spoke to the donors, something that spoke about the nature of helping others and the value of educational success. It should ultimately be a logo that inspires hope.