Setting the Stage
In the sales and marketing world, nothing is more important to sales driven organizations than the proverbial annual/semi-annual meeting. They provide positive reinforcement for your sales staff, negative reinforcement for those that didn’t win awards, and create a motivation for the year to come. For 2015, the desire was to create an event that had the feeling of the Olympic Games. The Rio games were set to start in just 8 months, advertisements were abuzz, and the identity would be the linchpin that everything else clasped onto. The options that were provided were either thematically safe, a stretch, or fairly generic. All options were presented and the chosen version is shown here. This was used throughout marketing materials from web applications, invitations, emails, key-cards, programs, and signage.