Products That Become Powerful Sub-Brands
Whenever possible, designing logos first in black-and-white ensures that the piece works on its own symbolic value, devoid of ornamental additions such as color. When working in this fashion it’s important that the client understand the process and agree to it beforehand. So was the case with this project. It was a logo that was designed for a product in the neurovascular space. The project goal was something that could be used in a multitude of mediums. In this case, the design was to incorporate an emblematic comic book style, be simplistic, and similarly easy to interpret. The concepts inherited some elements of design from the X-Men and also the product’s stent pattern.