Appreciating Your Best Customers
Treating some customers differently from others doesn’t at first sound like the best idea. However, it is more akin to the inherent laws of human relationships. This is because by segmenting a pool of your top customers into a priority position with certain perks and rewards, you’ll foster a closer bond with those that already see value in your partnership. It’s like treating your best friends and family with a bit more priority than all your acquaintances. This enables the relationship to grow together and builds trust and communication that would not otherwise be there. Essentially, they’ll become your greatest brand advocates. For the identity, the themes to explore were protection, security, conservation, and priority. The logo would be used on program brochures, web sites, handouts, invitations, clothing, and signage.