The automotive tech company approached me to help with their brand, presentations, and web site. They had only a logo and primary colors to start with, so we needed to ideate a brand image that was distinct, memorable, and dynamic. To begin with we supplied a direction for their branding using two different mood board concepts. The technology is novel so it was important the brand appeared fresh as well. As for the web, they requested something that could get updated easily, put up quickly, and serve as a shell for the larger fleshed out site later. The one page WordPress web site uses the theme called “X” and was installed and customized very quickly. Since it uses one page the result was simple to use and cost-friendly.