Sometimes Something Micro is All You Need
The micro site can sometimes be the all too forgotten tool of the digital marketing trade. It can target specific audience segments, a distinct campaign, or even sub-brands. This one was built for a super-resolution microscopy company. Three concepts were presented. The landing page that was developed was meant to showcase the magnificent imagery that was seen under the microscope. The site was developed to be fully responsive when it was just beginning to become a standard. Moreover, the style sheets were totally custom, it featured vertical to horizontal image responsiveness, and didn’t rely on a library like most modern front-ends these days (i.e., Bootstrap, Foundation, etc).