Get Your Care was interested in web site design compositions for their specific audience segment. The design was guided by brand guidelines and was under a tight timeline. A few designs were presented and they really liked the art direction on the photography. They were looking for something that would immediately produce emotional responses tied to family, love, and children. The goal was to provide women with resources to find high-quality and low-cost healthcare near them, a very lofty and virtuous goal. The project was rewarding and delivered the emotional appeal they were seeking.