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Sisters In Scrubs is a unique small business that specializes in medical education (MedEd) and raises awareness for the trials and tribulations of our beloved physicians and dentists. The site was designed for a team of sisters that are all in the medical space. They feel very strongly about education, encouragement, honest critique, and genuine dialogue. The site was built on Weebly so that they’d be able to update it in the future easily. It was a relatively short, pain-free project. While it may be tempting to build a site DIY using tools like Weebly or Wix, there may be elaborate paradigms outside common knowledge that could be advantageous for leveraging in the site. In this case, There are usability patterns in practice throughout the site, and within the storefront, a custom sales funnel was designed to encourage buying using common sales theory.